Tips to Book Marketing
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Tips to Book Marketing

Book authors have a wide range of choices on how they can effectively market their books. To name a few, press releases and media are examples of effective marketing and promotional tools.

Book authors can successfully market their books in too many ways. There are plenty of effective ideas that they can choose from to publicize their works and see what works best for them. This article will give you a few helpful ways and tips to effective book marketing.

• As always, press releases and media are effective tools for product marketing. Although it is expensive, the cost is insignificant compared to the return that you can harvest. As in the case of book marketing, you can develop a marketing package for the press and the media. Create a Media Kit that contains all the book information needed for publicity. Include in it the author’s biography and photo, book reviews, excerpt, book summary, clips and book brochures, cover letters and F&Qs. This Kit is specifically designed for use of your media contact person. This will give him all the necessary information that he will need to promote and advertise your book to the right audience. To create a Media Kit, there are plenty of sites in the internet that offer tips on how to prepare it.

• Advertisements, promotions or marketing through a press release is proven to be an effective and powerful tool for book marketing. Press releases are intended to broadcast not only about the book information but also about the author’s promotional engagements. You can check on the internet for some samples of press releases write ups for your reference.

• Come up with a book press release designed or formatted specifically for print, radio or TV. Then communicate with your contact person to make sure that they handle the audience of your choice. Prepare your Media Kits and be ready anytime to send it if they will ask for it.

• Book marketing through a TV show is another powerful tool for your book publicity. To reinforce effective publicity of your book, much better if you possess good public speaking skills. If not, you can develop your speaking skills by joining toastmasters.

• If you are a professional speaker, you can use this skill to promote your own book. You can look for an author speaking engagement or opportunities. This can serve as a goldmine for your promotion. You can start in a small bookstore by conducting a seminar or talk and then book signing.

• Join author chat room. It is hot and cheap but effective promotional tool where you can publicize your book. Sign up on chat rooms and chat with your fellow authors. It can effectively help promote your book.

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