Difference Between Marketing and Sales
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Difference Between Marketing and Sales

Difference between marketing and sales Often marketing and sales are used as interchangeable terms. In fact marketing is a much wider term than sales. Sales refer to the activities involved in obtaining orders from customers and directing the flow of goods and services to them. It involves transfer of ownership and possession of goods and services.

Difference between marketing and sales

Often marketing and sales are used as interchangeable terms. In fact marketing is a much wider term than sales. Sales refer to the activities involved in obtaining orders from customers and directing the flow of goods and services to them. It involves transfer of ownership and possession of goods and services.

The main points of difference between marketing and selling are as follows.

1. Scope; Selling involves exchange of goods for money between the sellers and buyers. It is concerned with the distribution of goods already produced. Marketing is a wider term. It includes not only selling but other activities such as marketing research, product planning and development advertising, etc.

2. Focus: Selling focuses on the needs of the seller, and marketing, on the needs of the buyer. Selling is mainly concerned with increasing the sales volume and no attempt is made to find out the needs of customers. Under marketing, needs of customers are determined first and then suitable products are developed to satisfy their needs.

3. Beginning and End: Selling begins after the products are manufactured and comes to an end with their transfer to the buyer. Marketing begins before production and continues after the sales. Market research and after-sale service are important elements of marketing.

4. Orientation: Selling is internally oriented because it seeks to maximize profits through increased volume of sales. On the other hand, marketing is externally oriented as it seeks to achieve profits through customer satisfaction. Selling aims at short-term profit maximization whereas marketing aims at long-term stability and growth.

5. Demand Creation: Selling presupposes the existence of demand for the firm's product. On the other hand, marketing involves creation and maintenance of consumer demand.

Marketing involves the design of the products acceptable to customers and transfer of ownership from the seller to the buyer. On the other hand, selling involves procuring orders from customers and delivering the products to them. Selling is product-oriented, while marketing is customer-oriented. Selling begins after the production, because it is concerned with sale of goods already produced Marketing, on the contrary, begins before the production cycle in order to identify customers' wants, Selling comes to an end with the delivery of the product to the customer. But marketing continues ever after sale so as to provide after-sale service. Selling concentrates on increasing the sales volume, whereas marketing concentrates on satisfying the customer.

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